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Visitors to Los Angeles are up significantly this year.

In 2018, Los Angeles County had 46.2 million tourists, generating $34.5 billion in economic activity, or 91% of the record-breaking level expected for 2019.

Los Angeles was able to do this despite only 9 percent of its visitors being from outside the United States in 2020, down from 15 percent in 2019.

Achieving 91% of 2019 was described as “one hell of a turnaround in a relatively short period of time” by Adam Burke, CEO of Los Angeles Tourism.He described the situation as “a good news story that is still being written.” If you had told us twelve to eighteen months ago that we’d be where we are now, we’d be overjoyed. It will take more time for international to fully recover, though. The good news is that at the moment, domestic leisure is in the forefront of the revival. However, a global recovery will be “somewhat uneven.”

Nearly 50 million tourists are expected to visit Los Angeles this year. Nearly 30 million room nights were sold in 2022, which was 96.3% of 2019’s record level, and this year is likely to surpass 2019 with 31 million room nights, which is 102% of 2019’s level. 

The recent opening of the Conrad Los Angeles, as well as the Moxy and AC hotels in downtown L.A., have brought 7,400 hotel rooms to the Los Angeles market since February 2020, driving an increase in hotel occupancy rates and room nights. Super Nintendo World at Universal Studios Hollywood and the Academy Museum of Motion Pictures are two of the newest attractions in Hollywood. The $15 billion modernization of Los Angeles International Airport was completed.

Los Angeles Tourism has dubbed 2016 “a year of centennials,” celebrating the anniversaries of landmarks such as the Hollywood sign, the Los Angeles Memorial Coliseum, Warner Bros. Studios, and the Biltmore Hotel Los Angeles.

The tourism sector in San Francisco is progressively picking up steam.

For the duration of the epidemic, seven of Los Angeles’ international tourist offices remained open and active, which, according to Burke, gave the city a “first-mover advantage to increase market share.”

Travel industry members “felt like they still had support in the early days of the pandemic and in the initial stages of the recovery process,” he said, adding he had heard the same thing wherever he went.


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