In a historic Memorandum of Understanding (MOU) signing, EaseMyTrip, one of India’s major online travel tech platforms, and the Government of Uttarakhand have started a collaborative journey to improve Uttarakhand’s status as a popular vacation destination worldwide under a contract worth over 250 crores. Chief Minister Pushkar Singh Dhami attended the signing ceremony, which took place during the Global Investors Summit in London.
The Uttarakhand administration has started a mission to entice foreign partners and investors under the inspirational leadership of Chief Minister Dhami. CM Dhami signed a number of important MOUs while he was in the UK, including the ground-breaking one with EaseMyTrip.
An important Memorandum of Understanding (MOU) highlights a transformative cooperation that aims to thrust Uttarakhand into the international tourism spotlight. An comprehensive series of dynamic collaborative marketing initiatives will be launched as a result of the partnership. These ads will be carefully targeted towards a variety of regions, including the UK/Europe, the Middle East, Asia, the USA/Canada, and more. These initiatives are positioned to greatly increase awareness and draw visitors and events to the attractive state of Uttarakhand by leveraging EaseMyTrip’s broad global reach and strong platforms.
“We are thrilled to unite with the Government of Uttarakhand in showcasing the unmatched beauty and cultural heritage of this incredible state to global travelers,” said Mariah Hamid, Managing Director for UK and Europe at EaseMyTrip. This partnership is a wonderful fit for EaseMyTrip’s goal of making travel more accessible and inexpensive.
We are excited to introduce the world to Uttarakhand, a treasure trove of adventure and natural beauty.
An innovative project within this collaboration will be the creation of an online platform for homestays that has the support of the state. This program has the potential to completely transform Uttarakhand’s burgeoning tourism industry by extending an alluring invitation to visitors while also providing chances for locals to actively participate in and benefit from the state’s booming tourism industry.
Additionally, this partnership is anticipated to directly and favorably affect employment in the tourism industry, perfectly lining up with the government’s unwavering dedication to promoting economic growth and prosperity throughout Uttarakhand. With a focus on sustainable growth and community empowerment, this partnership between EaseMyTrip and the Government of Uttarakhand represents a crucial step toward realizing the state’s potential as a worldwide tourism powerhouse.
“This partnership transcends business; it underscores our dedication to maximizing Uttarakhand’s potential as a top tourist destination,” said Rikant Pitti, co-founder of EaseMyTrip. We want to provide visitors with a life-changing experience by fusing the state’s natural beauty and cultural diversity with our knowledge of the travel business. With EaseMyTrip, you can do more than just reserve hotels and flights—you can show the world what tourism is truly capable of. We think tourism has the potential to strengthen local economies and promote long-term development. The potential of Uttarakhand will not only increase it but also multiply India’s tourism potential, providing an extraordinary adventure for everyone.
With growth, employment, and enriching experiences at its center, this innovative cooperation between EaseMyTrip and the Government of Uttarakhand portends a bright future for the state’s tourism industry.
Source- Travel daily