International travel industry To show its commitment to the Indian market, Skyscanner has added Hindi support to all of its products and services.
Hindi is the third most extensively used language in the world, and more people are using the internet to access Hindi-language material. Indians increasingly prefer to plan their trip online, and the country’s metropolises as well as Tier-II and III cities would profit from the introduction of a new localized experience. The Indian travel market is expected to reach USD 125 billion by FY27.
Domestic and international air travel in India is still showing robust growth and has surpassed pre-covid levels. This is a reflection of the desire for travel on Skyscanner, which saw a surge in search volume for local and international destinations in 2023 that was the greatest since pre-pandemic in 2019. August’s popular routes include:
Hugh Aitken, VP of Strategic Relations at Skycanner, commented on the launch, saying, “We see great opportunity to help link millions of travelers with some of the most ambitious travel providers in the industry. The Indian travel market is one of the fastest growing in the world. Travelers will now immediately be forwarded to the Hindi locale on the airline or OTA site while accessing flight options on Skyscanner. We are investing in our complete product line in addition to native language support, not just for consumers but also—and this is crucial—for our partners in areas like distribution, advertising, and data.
Currently, market-leading Indian partners including MakeMyTrip, IndiGo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip work with Skyscanner, and the company is always trying to grow its network.
Source- Travel biz