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Adventure Tourism to Boom in J&K: Shringla

On Monday, G20 Chief Coordinator Harsh Vardhan Shringla predicted 20 million tourists would visit Jammu and Kashmir this year.

We anticipate 20 million tourists in Jammu and Kashmir this year. “The idea is to increase the value of eco-tourism, film tourism, and adventure tourism—not only that but also to increase the number of foreign tourists coming to Jammu and Kashmir, and that attention the G20 meeting will bring,” Shringla added.

At the press briefing, G20 Sherpa Amitabh Kant emphasised that India’s G20 Presidency coincides with global volatility.

“Amid all these crises, India sees the G20 as an opportunity, and Prime Minister Narendra Modi has said, India’s G20 presidency will be inclusive, decisive, and action-oriented,” Kant added.

Union Minister G Kishan Reddy claimed that Kashmir cannot become a world tourist destination without private tourism investments.

We need global and domestic investment. “We encourage 100% FDI under PM Modi, including in Northeastern and hill states,” Reddy stated.

“Every ministry is encouraging tourism and developing infrastructure to encourage foreign and domestic tourists,” he said. “The Government of India is committed to working with all G20 countries, innovative countries, and international organisations to promote sustainable tourism and practise.”

Srinagar G20
Srinagar hosts the G20 Tourism Working Group’s third meeting. Seven nations—including Spain, Singapore, and Mauritius—are discussing film tourism in Jammu and Kashmir’s summer capital.

Srinagar hosts the massive third Tourism Working Group Meeting from May 22–24. “Film Tourism for Economic Growth and Cultural Preservation” is a side event.



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