The approved B2B e-learning curriculum “France Connaisseur” has been released by Atout France, the France Tourism Development Agency (Paris), in association with 8 of its international offices: the USA, Canada, Brazil, Mexico, Middle East, India, Japan, and South Africa. Other markets will come after this one as the pioneer.

An in-depth exploration of each of France’s many distinct regions and its overseas territories is possible thanks to this user-friendly and interactive website. Information about accessibility, lodging, sightseeing, gastronomy, and the local know-how are all included in the content. Additionally, the programme incorporates educational trivia and little-known information with films and pictures to highlight the diverse tourism attractions offered by the nation. Because there is no set completion date for the programme, users are free to work through it at their own leisure. Users must pass a final evaluation test after successfully completing 15 modules before being awarded a “France Connaisseur” certificate. Upon successful completion of the curriculum, one lucky winner for the Indian market will receive a vacation to France that is entirely sponsored.

On June 13, Atout France held a B2B event at the Residence of France in Mumbai to announce the beginning of the “France Connaisseur” e-learning course in India, which was attended by Mr. Jean-Marc Séré-Charlet, the French Consul General in Mumbai.

We are very happy to start the e-learning curriculum in India, said Sheetal Munshaw, Director atout France India. The e-learning platform offers a thorough overview of France and its regions as well as a chance for our trade community to improve their awareness of French products. Through this effort, we hope to establish a close-knit group of “Friends of France” and interact with people who share our commitment to displaying and promoting France as a top travel destination for Indians.

Source- travel biz