In Ludhiana, Punjab, EaseMyTrip.com opened its first physical store, making it the state’s second. The brand’s growth plan and goal of growing its franchising network across the nation are both supported by this tactical move. The brand wants to develop its business, reach the offline client base, and offer individualised experiences through the franchising outlets.

The Ludhiana store is situated in Model Town Extension’s most desirable neighbourhood. It will offer a wide range of services, such as booking flights and hotels, bus, train, and taxi tickets at group rates, as well as luxury vacation, cruise, and charter packages. First 100 customers will receive a flat discount of INR 600 on a minimum booking of INR 4,000, whether they make their reservations in person or online. The inside of the store has a modern feel in keeping with the company’s colour scheme to ensure improved consumer interaction and excellent brand memory.

“We strive to provide our customers with exceptional services and surpass their needs and expectations,” stated Rikant Pittie, co-founder of EaseMyTrip. This goal was in line with the plan for creating a franchising network. We are certain that it will enhance our ability to provide for our clients and, on a larger scale, revolutionise the travel and tourist sector. Our most recent store opening in Ludhiana is a crucial stage in our expansion process. To become our consumers’ go-to place for anything and everything related to travel, we plan to increase brand awareness and exposure, as well as offer premium experiences.

Early this year, EaseMyTrip Franchise, following the formal debut of its flagship brand, opened four offline outlets using the franchising business model in Indian cities. Last month, the retailer’s Patiala location officially opened.

Source- Travel biz