The Korea Tourism Organisation (KTO) India office has introduced a unique K-incentive Scheme to increase market sales of Korea vacation packages as part of its marketing efforts for 2023.
The new project, which is directed at travel agents all around India, was unveiled during an occasion-specific event conducted in Mumbai in conjunction with OTOAI.
KTO India hopes that the introduction of the K-incentive Scheme would help Indian travel agencies get in the mood for 2023, which will mark the 50th anniversary of diplomatic ties between India and Korea.
The key advantages of the incentive programme include giving travel agencies rewards of USD 30 per passenger and assistance with quick, easy, and hassle-free tour visas for tourists visiting Korea between June and December 2023.
KTO is eager to promote regional locations in Korea, such as Busan, Gangwon Province, and Jeollanam-do Province, in addition to Seoul. To be qualified for the K-incentive Scheme’s advantages, the itinerary would have to include any of these regional locations.
Myongkil Yun, Director of KTO India, said at the event’s launch at the Four Seasons Hotel in Mumbai that “this is the first time any NTO is launching an incentive scheme for leisure travel packages in India and this initiative comes at a very opportune time when we are in the year of the 50th anniversary of diplomatic relations between our two nations.”
“Korea has enormous potential to grow from the Indian market, and I am confident that together we can generate good numbers for the destination,” said Riaz Munshi, President of OTOAI, in response to the launch. I’d like to express OTOAI’s gratitude to Korea Tourism for entrusting OTOAI with the unique curation of this reward programme for our members. I’d like to ask all the members to enthusiastically promote the location by endorsing it to your customers. I can guarantee that your visitors will have an exceptional and unforgettable time in Korea.
In order to be qualified to participate in the K-incentive Scheme, interested travel agencies must submit their marketing strategy by June 14, 2023, at the latest. Yun continued, “South Korea is experiencing a rise in Indian tourists this year, and we are eager to multiply that with the introduction of the K-incentive plan. We are eager to welcome Indian tourists in large numbers to Korea, where K-culture originates! There is a lot to see and do in Korea, for visitors of all ages.
Source- travel biz