Following months of planning, the state government has decided that the nine-day Mumbai International Festival will take place between January 20 and 28 of the following year.
From 2024 onward, it will be held annually in a similar manner as the Dubai International Festival. Additionally, it has been decided to establish a foundation that would be responsible for planning the festival, choosing its destination, establishing rules, and making all policy choices.
Anand Mahindra, a business magnate and the chairman of the Mahindra and Mahindra Group, would serve as the chairman of the Mumbai International Festival Foundation, which would also include figures like Sachin Tendulkar.
The state cabinet meeting is where the decision was made. With the most extensive cultural lineup, music festival, fun, cuisine, and fiesta in store for attendees, it would be the biggest festival ever. The festival has been organized to promote tourism and make the city a popular travel destination worldwide.
The Directorate of Tourism (DoT) is aiming to coordinate all well-known events, including Kala Ghoda, Bandra Fair, Banganga, Worli Mahotsav, and Mumbai Marathon, at the same time to make it a unique event. Additionally, the foundation will aid in making it possible.
The chief secretary will serve as the foundation’s deputy chairperson in addition to Mahindra and Tendulkar, making it a 13-member committee.
Additionally serving as directors for the organization are the BMC commissioner, the police commissioner, the principal secretary for tourism, Harsh Jain, the CEO and co-founder of Dream11 and Dream Sports, Amitabh Chaudhry, managing director and chief executive officer of Axis Bank, Ronnie Screwvala, a film producer, Neerja Birla, the chairperson of the Aditya Birla Education Trust (ABET), the director of tourism, and others.
Actor Sachin Pilgaonkar, director Madhur Bhandarkar, and the leaders of Credai, the Indian Association of Tour Operators, the Hotel Association, and the Mall Association have also been named as special invitees by the government.
The state has allocated INR 25 crore for the festival’s promotion.
Source- Travel biz