This year, after the quietest travel seasons, visitors returned to the planes, the seas, the tracks, and the roads to explore more than ever before. SanKash, a top travel fintech, has released a report on the changing preferences and behaviours of travellers for the summer of 2023 in conjunction with the start of the much anticipated holiday season. According to the report, about 35% of tourists prefer to spend their vacations in Jammu and Kashmir. The shift towards solo travel, which saw a staggering increase of 250% in Q1-FY23, has been the most intriguing trend.
The findings show a noticeable shift in travellers’ travel preferences, with people showing a significant preference for self-discovery, adventure, and reconnection with nature. The appeal of places known for their natural beauty and cultural diversity has increased, capturing the attention of tourists. According to the research, 14% preferred Shimla, while 25% of travellers chose Manali. In addition, bookings for Mussoorie, Sikkim, and Goa, which totaled 9%, 7%, and 5%, respectively, were among the most popular states.
Due to visitors’ propensity to discover not just themselves but the world at their own pace and preference, solo travel has topped the list of most popular trends. Since people prefer to venture outside of their comfort zones and avoid feeling influenced by other travellers’ whims, the sensation of independence and freedom are the primary drivers of the trend. The rising popularity of sleep and environmentally friendly travel is another notable trend shift.
Akash Dahiya, co-founder and CEO of SanKash, commented on the insights and trends, saying, “It is not surprising that Jammu & Kashmir has become a top travel destination for millennials and Gen Z. Travellers enjoy the area’s stunning scenery and natural beauty, as evidenced by the amount of Travel Now, Pay Later reservations we have received there. Following the pandemic, millennials seek to have stress-free, inexpensive travel experiences, making TNPL the most popular format. The volume of bookings we have seen is evidence of the travel and tourism sector’s robust recovery.
Recent market trends also suggest that data-driven tourism is anticipated to be a significant development driver for India’s tourist industry, which is estimated to reach a value of over $1 trillion by 2047. Domestic travel is growing in popularity and domestic capacity has already surpassed pre-pandemic levels as of March 2023. For domestic travel, reservations have reached 100% of pre-pandemic levels, and for international travel, they are about at 100% of pre-pandemic levels. By 2028, tourist exports from India’s tourism and hospitality industry are expected to increase from $28.9 billion in 2018 to $50.9 billion. Additionally, it is anticipated that 30.5 million foreign visitors will enter the nation by 2028. In addition, the Ministry of Tourism has designated 2023 as the “Visit India Year” in an effort to promote inbound tourism in light of India’s G20 Presidency.
Source- travel daily
Link- https://www.traveldailymedia.com/bwh-hotels-continues-global-expansion-with-the-addition-of-hotels-in-north-america-europe-africa-and-asia/
