Consumer data from SOTC Travel shows increased travel intent across several segments, notably during the holiday season, led by multigenerational families. East India and West Bengal are important sourcing markets for the company and are experiencing a YoY demand increase of over 50% for the Durga Pujo holidays. SoTC Travel has unveiled a new campaign that is specifically aimed at the Pujo season in order to capitalise on the enormous demand.
According to the company’s consumer analytics, a typical Bengali traveller values poetry, art, and culture above all else. A Bengali family is featured in SOTC Travel’s Durga Pujo brand film, where each member discusses their ideal vacation and how they would organise each day of Durga Pujo.
The SOTC Travel campaign is heavily marketed on social media and digital channels, especially YouTube, Facebook, and Instagram.
“West Bengal and East India are leading source markets for us, and we are witnessing over 50% surge in demand YoY for festive travel for the upcoming Durga Pujo season,” said Daniel D’souza, President & Country Head – Holidays, SOTC Travel. Additionally, as companies and schools close for Pujo break, the most anticipated holiday season is a good opportunity to spend a much-needed vacation with close friends and family. We have thoughtfully planned vacations to domestic and foreign locations based on the distinct interests of our consumers from these valuable areas. For our customers from Kolkata, we have added unique touches like a Bengali-speaking Tour Manager, exclusive Bengali cuisine, and guaranteed departures from Kolkata for our special Durga Pujo tours. Our tours include a Best Price Guarantee, family savings of up to Rs. 60,000, in-person promotions, and gifts when you book. This is a present we are giving to our Bengali consumers so they can enjoy in their love of travel and their favourite holiday at the same time.
Source- Travel biz