One of the biggest online travel technology platforms in India, EaseMyTrip.com, opens its first physical franchise retail location in Pune, Maharashtra. This is a calculated action that fits the brand’s ambitions for growth via its franchise model. EaseMyTrip hopes to leverage this novel strategy to reach its offline clientele and provide personalized meet-and-greet experiences.
One of Pune’s most prestigious neighborhoods, Parakh Capital, is where the office is located. The store’s interiors have a contemporary feel that goes well with the brand’s color scheme to improve consumer connection and brand recall. High-end services will be offered by the store, including the ability to book flights, hotels, and group, bus, train, and luxury vacations as well as cruise and charter packages. The Pune location of EaseMyTrip will furthermore provide add-on services for visa applications and associated paperwork.
“Our customers are our priority, and our vision is to exceed our customers’ expectations,” stated Rikant Pittie, co-founder of EaseMyTrip. Our goal is to become the go-to place for anything and everything pertaining to their vacation arrangements. This goal guided the establishment of the franchising network. Having established a formidable online presence, we now desired to expand brand awareness and offer our clients first-rate services via physical retail locations. We are excited about the latest store debut in Pune and are overjoyed that our novel model has so far received such a good reception. We anticipate more significant anniversaries in the future.
Early in the year, EaseMyTrip formally introduced its flagship brand, EaseMyTrip Franchise. Since then, the company has used its franchising strategy to build nine physical outlets throughout India; the most recent ones are located in Delhi and Jalandhar.
Source- Travel daily