India and China have been identified as the top source markets in the Asia area by Merlin Entertainments Group, the owner and operator of a wide variety of tourist attractions in important global markets. The company anticipates reaching pre-Covid visitor levels by the end of the next year.

“As we are witnessing positive growth in Singapore, Japan, England, and Australia, our investment in India is about driving outward travel. At the Madame Tussauds wax museum in Singapore, where 6,000 Indians attend each week and make up 80% of all tourists, this is true. Long-haul source markets will take longer to recover than short-haul ones. Shannon Bailey, Regional Trade Sales Director – APAC, India, Merlin Entertainments Group, stated this during a recent visit to Mumbai: “By the end of 2024, we will be back to 2019 guest figures.

In India, Merlin Entertainments Group collaborates with DMCs and Inbound Tour Operators and has noticed an increase in demand for MICE travel. “We recognize and comprehend the fragmented nature of the tourism industry. Here in India, we take part in the majority of road shows and trade events.

The markets of Mumbai and New Delhi account for the majority of the company’s sales. Their most popular attractions include Legoland Florida, Madame Tussauds London, and The London Eye.

Source- Travel biz