During the Amarnath Yatra pilgrims’ stay in Jammu, the All Jammu Hotels and Lodges Association (AJHLA) has announced a 30% discount on advance reservations. “As a goodwill gesture, we have decided to offer a 30% rebate to Amarnath pilgrims who make advance room reservations in hotels,” AJHLA president Pawan Gupta said. According to Gupta, this project intends to help and aid pilgrims as they begin their yearly trek to the 3,880-meter-high Amarnath cave shrine in the magnificent Himalayas of south Kashmir.
The ancient 48-km Nunwan-Pahalgam route in the Anantnag area and the 14-km shorter but more difficult Baltal route in the Ganderbal region are where the 62-day journey will start on July 1. On June 30, the first group of pilgrims will depart for the yatra from Jammu. Gupta expressed hope that this reduction will provide the hotel and transport sectors a much-needed boost because he anticipates a sizable number of pilgrims visiting the cave shrine this year.
Krishen Lai Gupta, an executive member of the Chamber of Commerce and Industries Jammu (CCIJ), has welcomed the Amarnath yatra’s extension to a 62-day duration as a positive development. In the Rajinder Bazar neighbourhood of Jammu City, Krishen, the owner of the Krishna Palace Hotel and several other businesses, stated, “We anticipate that the extended duration of the Amarnath yatra will assist the hotel and commercial industry. The two-month journey is a positive step. However, he highlighted the significance of providing the pilgrims with the best amenities and maintaining impenetrable security. To prevent any unpleasant situations that could negatively impact both the pilgrims and the hotel and business industries in Jammu and Kashmir, he added, it is essential to guarantee a safe and comfortable experience.
According to Krishen, “We are fully prepared to honor the 30% discount announced by our association for advance pilgrim reservations.” A broad variety of amenities are available at more than 100 hotels and lodges in Jammu to meet the demands of Amarnath Yatra pilgrims. The tourism agency has created packages that include trips to several temples and historical landmarks in Jammu city, as emphasized by Jammu Mayor Rajinder Sharma. “The State Road Transport Corporation (SRTC) and the tourism department have created packages for the pilgrims to make it easier for them to see the temples and historical sites in Jammu. The hotel, travel, transportation, and trade sectors are all supported by these activities, according to Sharma.