They believed that in order to adequately advertise the state’s tourism potential, the government might play a crucial role by elevating Punjab as a brand.
Experts stated that Punjab has a huge potential in the travel and tourism industry due to the state’s connectivity, exotic cuisine, a variety of weather conditions throughout the year, forests, lush green farms, and water bodies on the second day of the three-day Tourism Summit organized by the Punjab government in Mohali.

They believed that in order to fully market the state’s tourism potential, Punjab’s brand needed to be promoted by the government.

Owner of the 18-year-old resort Kikar Lodge in Ropar, Amarinder Singh Chopra claims that many travelers making their way to Kullu-Manali and other locations in Himachal Pradesh and Jammu and Kashmir stop at his resort, and that many travelers come to his resort specifically.

He added that he had extended and opened a hotel-cum-restaurant along the Sutlej, urging that the government take connectivity to the last mile. “Many more such resorts if opened in the state can successfully run operations,” he said.

Source- Hindustan times
Link- https://www.hindustantimes.com/cities/chandigarh-news/punjab-tourism-summit-market-tourism-potential-of-punjab-aggressively-say-experts-101694546711141.html