The Government of Kerala is prepared to advertise the state’s tourism offerings throughout the Middle East prior to the start of the region’s vacation season next month.

The government has authorised 7 crore INR for promotion at the terminals in Dubai and Doha. Publicity is being distributed via print, radio, and a variety of visual media. The aggressive advertising campaign aims to attract tourists to Kerala in July and August.

Tourism Minister P A Mohamed Riyas stated that after recording a record number of domestic tourists, Kerala now aims to significantly increase the number of foreign tourists.

“The campaign aims to sustain the flow of tourists from the Middle East by providing them with a unique experience,” he explained.
Kerala Tourism also intends to create alluring packages for Arab tourists, who frequently arrive in large groups.

Source- Travel biz
Link- https://travelbizmonitor.com/kerala-to-undertake-aggressive-marketing-in-gulf-for-monsoon/