A luxury shopping mall in Europe named AVIAREPS as its sales and PR agent in India with the goal of bolstering its position in the Indian market. In order to enhance the number of visitors and spending from India, the committed team of tourism specialists at AVIAREPS will be in charge of developing and putting into action cross-channel promotional strategies for Outletcity Metzingen.

Outletcity Metzingen, which is home to over 150 premium and luxury brands, is the only location in the world that offers the impression that you are walking among the great designers themselves. Visitors from all over the world can rest assured that Metzingen is a City of Fashion because to the numerous flagship outlet stores’ authentic-to-the-original interiors. In a city where fashion is the only language spoken, the affordable designer trends are as global as the cosmopolitan visitors, who hail from 185 different countries.

I’ll make a comment regarding the appointment. We picked AVIAREPS as our marketing representative for India due to their great track record in the travel business, along with their in-depth understanding of the Indian market, according to Angela Rieger, Senior International Partnership Manager at Outletcity Metzingen. We will be able to efficiently enter the Indian market thanks to this strategic alliance, and we will be able to use AVIAREPS’ vast network and industry knowledge to reach a wider audience and build a solid brand presence there.

Ellona Pereira, Head of AVIAREPS India, commented on the company’s varied and growing product offering, saying, “We are really delighted to add Outletcity Metzingen to our portfolio of renowned clients. A memorable experience can be had shopping at Outletcity Metzingen, which has the capacity to do so in the most gratifying way. To raise awareness of Outletcity and its distinctive services among Indian tourists, our team will endeavour to design and put into practise successful sales and PR initiatives. Our goal is to connect with the appropriate target market so that Outletcity will be firmly positioned on the travel plans of every Indian fashion aficionado visiting Germany.

It takes just 30 minutes to drive from Stuttgart, an hour to get to Baden-Baden, and two hours to get to Munich, Frankfurt, and Zurich from Outletcity Metzingen in South West Germany. Hugo Boss’ hometown and a draw for fashion enthusiasts, it welcomes over 4 million tourists each year.

Source- Travel biz