According to Future Market Insights’ most recent data on the agro-rural tourism market, the industry will generate around USD 91.6 billion in revenue in 2023. Additionally, this analysis projects that from 2023 to 2033, the global demand for agro-rural tourism would grow at a CAGR of 5.8%. By 2033, it is anticipated that the market would be worth USD 160.9 billion if it maintains its optimistic growth rate.

Outlook for the Agro-Rural Tourism Market
One of the newest developments in tourism is agro and rural tourism. It offers significant assistance to a nation’s agricultural sector as well as to the improvement of its rural and outlying areas. A subcategory of rural tourism is agrotourism.

The causes of eco-tourism and sustainable tourism also assist agro-rural tourism. Travellers from the city can escape the city and rediscover their rural roots through agro-rural tourism. Agro-rural tourism is drawing tourists because it is becoming more popular to work in farms and fields and learn about rural life. Last but not least, thanks to the money made by agro-rural tour activities, tourism as a whole has seen significant increase.

Growing Farm and Ranch Staying Trends to Drive Demand for Agro-Rural Tourism
The popularity of farm and ranch stays is growing significantly. Apart from this, rising stress levels and pollution have made vacationers favour farm stays. Many tourists are drawn to farm stay vacations by the marketing efforts and activities of tour operators.

Agriculture-related products are often used and advertised during farm stay holidays. While on the farm, visitors can labour in the fields, see the village, buy for handmade goods, sample the fresh local cuisine, and get a real taste of rural life. Such activities are popular among young people and millennials, which boosts the industry.
Agro-rural tourism market expands as a result of increased ecotourism.

Pollution has increased along with the growth of industrial infrastructure and technological breakthroughs. The eco-tourism industry is expanding quickly, and green projects and campaigns have grown popular. The mass population is inspired to take up a green hobby through ecotourism. This increases the need for agrotourism.

The improvement of villagers is at the forefront of emerging agro-tourism trends. The expansion of rural tourism is a consequence of agrotourism. Despite leisure activities having a monopoly on the tourism market, there has been a noticeable and continuous rise in demand as it is viewed as an alternative form of healthy tourism under eco-tourism. The market’s expansion has been further accelerated by the trend towards more health and environmental awareness.

The Agro-Rural Tourism Market is Driven by the Benefits of Agro-Rural Tourism.

Agro-rural tourism offers both concrete and abstract aspects of the environment, culture, cuisine, and geography. It is a constructive strategy and journey to comprehend community behaviour and cultural heritage. Cultural and architectural legacy are recognised and given significance by agro-rural tourism.

The activities of agro-rural tourism permit travelers to have a noiseless peaceful, comfortable stay and experience the serenity of nature. It also helps to understand the customs and traditions of rural culture. The income generates from agro-¬rural tourism facilitates improving the living style and condition of villagers. Thus travelers like to be part of agro-rural tourism.

Initiatives by the Indian Government to Grow the Agro-rural Tourism in India
Agriculture has been the backbone of India for many decades. Agriculture in India is one of the leading sectors of Indian Economy. Agriculture is one of the important occupations for various parts and regions of India. Meanwhile, a huge amount of rural areas in India are under development. Hence the government of India is introducing certain schemes and campaigns to promote agro-rural tourism in India, such as the Maharashtra Tourism of India has taken initiatives for agro-tourism under experimental tourism.

The purpose of agro-tourism serves farmers an opportunity to earn extra income. The scheme also benefits rural areas by generating massive visitors to the villages. Agro-tourism aims to introduce agricultural products and experience agricultural activities to visitors.
The visitors can have an enhanced experience by participating in village traditions, culture, and customs and experiencing the village art and artworks. They also provide accommodation for lodging and restaurants for food and refreshments with Maharashtra Tourism Development Corporation (MTDC). The scheme helps travelers to explore as well as generate income for the development of agriculture and the rural sector. Such activities generate demand for agro-rural tourism in India.

Which Tour Type Generates Demand for Agro-rural Tourism?
According to the analysis, in terms of tour type, student Trips, Family Trips, and group Trips generates high demand for agro-rural tourism. Many schools introduce environmental studies as a part of their curriculum.

The schools and institutions try to explain the ecological situations and surrounding effects with the help of environmental and social studies. Therefore, they conduct field visits to farms and rural areas and try to connect the children with the roots of agro-rural tourism. Meanwhile, agriculture science is one of the emerging trends in education. Hence, many students visit agriculture fields and rural areas to learn about the agro and rural tourism industry more broadly as they focus on the development of this field. Lastly, families and groups participate in agro-tourism to experience agriculture activities and rural life and contribute to the agriculture and rural sector.

Which Age Group is more likely to participate in Agro-rural Tourism?
In terms of age group, travellers from all age groups are expected to rise significantly. The millennial and youths want to discover the village’s roots and the villagers’ civilization and want to feel the basic culture by participating in rural and agricultural activities. Also, agro-rural tourism is a rising trend on social media among millennials.

The travellers from mid and old-age groups want to connect back to the rural places, feel the presence of rural life and agriculture activities and pass the message of the importance of agriculture to their younger generations. Hence the emotions of travelers and rising trends of agro-rural activities are expected to grow the market.
Source- Travel biz
Link- https://travelbizmonitor.com/agro-rural-tourism-market-estimated-to-be-valued-at-usd-91bn-in-2023/